SPRING 2021 COURSES
Courses at Allegheny College, including mine, are being taught in a hybrid format to accommodate students in the classroom as well as those connecting via Zoom.
The spring 2021 semester will begin January 19 remotely with a three-week module (plus final exams) with one course taken (four credits).
This will be followed by a 12-week on-campus module that begins February 23 during which the typical student will take three courses (12 credits). This module ends on 20 May 2021(including finals).
COMM 120*MO: MEDIA AND IDENTITY (January Module) 01/19/21-02/22/21.
Mon through Fri: 9:30 am - 12:30 pm. Remote sessions.
The purpose of this course is to provide students with the knowledge and skills to critically analyze media contents and institutions. Topics examined in the course include, but not limited to, critical media analyses, the study of media institutions and practices, the embedded histories and ideologies in media representations of the real world, the construction of media “target” audiences, and how media discourses are shaping our sense of who we are as a nation and our place in the world.
By the end of the course, class participants will be media literate. In other words, they will be able to locate and distinguish credible news sources from those that are not, and to recognize political and economic agendas that shape what is covered in the news and how. Students will also be able to identify how various “discourses” shape the language of representation, and what factors affect the ways in which we interpret these messages.
COMM 276*00: Digital & Integrated Branding. February Module.
Mon/Wed 02:50 PM - 05:10 PM (Schultz East Alcove & Zoom).
An examination of how digital audiences and cultures are constituted through interactive and integrated branding practices. Whether we speak of promoting nations, goods and services, tourism, celebrities/influencers, or philanthropic causes, at the heart of these practices is the growing customization of consumer messaging, the management of authenticity in brand positioning and experience, and a renewed concern for ethical consumerism. Students analyze case studies and draw from industry perspectives to collaborate in producing portfolio-based projects that demonstrate an awareness of strategy process and outcomes. Distribution Requirements: CL, HE.
FS102*12: Academic Discourse II. February Module.
Interpreting Popular Culture
Tues/Thu 10:20 AM - 11:50 PM (Schultz East Alcove & Zoom).
A study of how consumer culture reflects and shapes our “popular” imagination. Examine various ways of ‘looking’ and how they construct cultural meaning. The course explores the use of media artifacts to preserve cultural memory, the creation of new ideological myths through media industries, the fetishization of personal/social identities, and forms of cultural resistance. Assignments contribute to communication debates on local and global media topics and draw from popular ethnography, film, photojournalism, advertising, music, reality TV shows, fan fiction, and high/low art. This seminar develops written and oral communication skills with an emphasis on persuasive communication in an academic context.
INTDS 190*00: Introduction to Global Citizen Scholars.
February Module. Co-taught with Dr. Waggett (Global Health Studies)
Thu 03:20 AM - 4:50 PM (Schultz East Alcove & Zoom).
An introduction to the cohort-related theme of the global citizen scholars program. Students explore the theme through an interdisciplinary evaluation of domestic and international policies, structures, and systems. Students evaluate questions of rights and responsibilities within domestic and international settings, and in the context of diverse beliefs, values, and worldviews. Drawing from a variety of sources, from peer-reviewed and policy-based literature to news media articles we analyze how knowledge is developed in this field and how and why various publics may perceive things differently. Emphasis is on developing civic identity and a commitment to finding ways in which they might take action individually and collectively. Students must be Global Citizens Scholars to enroll in this seminar. Signature required.
COMM 610*03: Senior Project. February Module. Dates/Times TBD.
The Senior Comprehensive Project (COMP) provides students with an opportunity to integrate discipline-specific scholarship with the communication and research skills necessary for professionals in the 21st century. During their first year at Allegheny, students write, speak, and research frequently in their first-year seminars (FS 101 and FS 102). By their sophomore year, they are ready to undertake the complexities of writing and speaking in the discipline (FSCOMM 201). They further hone these disciplinary communication skills in a junior seminar (COMM 581), the final preparatory phase for the Senior Project. By the senior year, students are sufficiently prepared to undertake a scholarly endeavor approximating those experiences they will face as professionals in their field. Seniors must submit and successfully defend their project (COMM 610) before their faculty Committee, as part of their graduation requirements.
The Independent Study option allows students to work closely with the faculty member on a research project that fits with the research supervisor's expertise and that cannot be accommodated by a current course being offered by the College.