SUMMER 2022 RESEARCH WITH INTERNATIONAL STUDENTS
Students from leading private high schools in India will learn how to do college level research and use a scaffolding approach to put together a critical-analytical Marketing paper/case study.
B.A & M.A
Bombay University, India
M.A. & Ph.D (Communication)
Annenberg School for Communication at the
University of Southern California,
Can you identify someone from Allegheny who still influences you today?
"So many people at Allegheny have touched my life. I’m grateful for all of them. Professor Ishita Sinha Roy, in particular, has been an important influence. I’m still proud of the COMP [Senior Thesis Project] I wrote under her guidance, and I think often of her mentorship style. For me, she exemplifies the academic rigor and personal care and attention that are hallmarks of the Allegheny experience."
FALL 2021: I co-taught my "Branding, Culture, and Politics" course with
community partner Jason Bakus, owner of the Pampered Palate Cafe & Bistro.
Students explored the meanings of the
terms 'local' and 'community,' by
surveying various local business owners
and their customers.
We studied how place branding can be positively influenced by the creation of collectively shared meanings of the terms "local" and "community." Student teams worked with our community partner, to develop their Integrated Marketing Communication plans that outlined how Pampered Palate can develop a distinct place-branded identity.
Many of those recommendations are
being adopted by Mr. Bakus as he opens another branch of Pampered Palate in
"Disruptive Learning and An Ethics of Sustainable Development: The Case of an SDG-Themed Community Engaged Learning Cohort for Future Leaders," co-presented by Ishita Sinha Roy and Dr. Caryl Waggett, Allegheny College, USA (17 June 2022) at the 5th World Symposium on Sustainable Development at Universities.
Abstract: This case study showcases an undergraduate first-year cohort of Allegheny College Global Citizen Scholars centered on SDG 5 (Gender Equality & Women’s Empowerment). During the COVID lockdown, these students participated in a virtual community-engaged learning initiative developed in collaboration with the community partner (Women’s Services Inc.). While most higher education initiatives use the SDGs in courses oriented towards global problem-solving, this case study explores how the SDGs can provide the foundation to build more inclusive partnerships, framed by an ethics of care, between academic institutions and community partners.
Spring 2020: Students in my Branding and Storytelling course had been collecting stories for a blog that would showcase Allegheny College student life when COVID-19 changed everything. Online classes, social distancing, quarantines, and shutdowns became our new reality. Out of this chaos we created "Gator Quad" and @gatorquad -- virtual quadrangles or gathering spaces that we associate with the vibrancy of campus life, and where current Gators and alum shared their unfolding experiences.
In 2009, I partnered with a department faculty colleague, the Allegheny College Student Government, and a dedicated group of student ambassadors. We brought together departments and offices across the Allegheny College campus to produce an entire year's worth of inspirational programming, educational and outreach efforts.
Click HERE to see the highlights from the resulting annual theme efforts (Adobe Reader needed):
Click here or on the button above to see the student work from the EXL 300 (Cross-Cultural Learning, Theory & Practice) course for study away/abroad designed and taught by me from 2005- 2013.
In summer 2024, I hope to take students on another study abroad summer Experiential Learning seminar.