B.A & M.A
Bombay University, India
M.A. & Ph.D (Communication)
Annenberg School for Communication at the
University of Southern California,
FALL 2022: I co-taught my "Branding, Culture, and Politics" course with community partner Jason Bakus, owner of the Pampered Palate Cafe & Bistro. Students explored the meanings of the terms 'local' and 'community,' by surveying various local business owners and their customers.
We studied how place branding can be positively influenced by the creation of collectively shared meanings of the terms "local" and "community." Student teams worked with our community partner, to develop their Integrated Marketing Communication plans that outlined how Pampered Palate can develop a distinct place-branded identity.
Select students will work with the community partner in executing the strongest ideas, in spring 2022.
Can you identify someone from Allegheny who still influences you today?
"So many people at Allegheny have touched my life. I’m grateful for all of them. Professor Ishita Sinha Roy, in particular, has been an important influence. I’m still proud of the COMP [Senior Thesis Project] I wrote under her guidance, and I think often of her mentorship style. For me, she exemplifies the academic rigor and personal care and attention that are hallmarks of the Allegheny experience." ~~ Zach Rearick (Class of '10)
Spring 2020: Students in my Branding and Storytelling course had been collecting stories for a blog that would showcase Allegheny College student life when COVID-19 changed everything. Online classes, social distancing, quarantines, and shutdowns became our new reality. Out of this chaos we created "Gator Quad" and @gatorquad-- virtual quadrangles or gathering spaces that we associate with the vibrancy of campus life, and where current Gators and alum share stories from life.
In 2009, I partnered with a department faculty colleague, the Allegheny College Student Government, and a dedicated group of student ambassadors. We brought together departments and offices across the Allegheny College campus to produce an entire year's worth of inspirational programming, educational and outreach efforts.
Click HERE to see the highlights from the resulting annual theme efforts (Adobe Reader needed):
Click here or on the button above to see the student work from the EXL 300 (Cross-Cultural Learning, Theory & Practice) course for study away/abroad designed and taught by me from 2005- 2013.
In summer 2023, I hope to take students on another study abroad summer Experiential Learning seminar.